I, by nature, am not a ‘self-help’ kind of guy. I don’t read a lot of self-help type books and articles. The ones I have read, were typically regurgitated musings or advice that I had seen, heard, or read somewhere decades ago. There is one, however, that has stayed with me. So much so, that I employ almost all the practices that I learned in that book to my business (The Purple Piglet Marketing Company). That book is, “The E-Myth” by Michael Gerber.

Phenomenal. I read it in one night. I literally could not put it down.

The crux of it is ‘systemization’. This means that ever facet of your business should have a ‘system’. This means that you actually have a ‘bible’ for running your business.