The example here shows somebody that typed in ‘tickets Denver.’ Notice that Google (within seconds) came up with 158 million results! ┬áThis example is the first page of those results. Notice how Ticketmaster has the first listing? They are a huge company that has excellent SEO strategies. It is also important to note that Google is showing 3 different types of ‘results’ on this first page. The only ones that are from SEO (organic results) are in black. The 2 at the top (left side) and all the results on the right are paid advertising (Google Adwords). The ones in the middle (with the letters A, B and C) are map listings.